Migration
Moving onto MEAO is a project, not a flip.
We replace HubSpot, Mindbody, ABC Fitness, ClubReady, and GymSales — phased, audited, and signed off at every step.
3
phases
~5 mo
first call → live
What we replace
The systems MEAO consolidates
Seven tools, one operational layer. Each row is a category you stop paying for separately.
Today
With MEAO
How migration works
One audit up front. Phased implementation after.
One audit, not many
A single comprehensive audit scopes your entire stack and designs the target architecture. Three weeks, fixed fee — we don't re-audit you at every step.
Each module is its own project
Audit, migrate, test, sign off. Nothing goes live until you sign off, and you're never blocked by another module's timeline.
The order is deliberate
Lower-stakes modules first. Billing migrated mid-engagement, after trust is earned through parallel runs. Analytics last, on clean data.
The phases
Three projects, one shared data layer
Lead Nurturing & Marketing
Replaces HubSpot, GymSales, similar marketing CRMs
The entry point. CRM holds the audience; marketing acts on it. Consent and deliverability problems get fixed first — every future module benefits from the cleaned-up data layer.
- ■ Lead capture forms migrated to MEAO
- ■ Contact records deduplicated, consent flags audited
- ■ Drip automations rebuilt with explicit triggers
- ■ Sending domain auto-provisioned, deliverability verified
Membership & Billing
Replaces ABC Fitness, Mindbody billing
The most sensitive migration — real money moves. We parallel-run old and new billing side by side until every charge is validated, then cut over in stages. Never big-bang.
- ■ Stripe Connect Express set up per location
- ■ Parallel-run window for billing reconciliation
- ■ Staged member cutover — cohort by cohort
- ■ Pause, freeze, and cancellation flows verified
Scheduling & Analytics
Replaces Ad-hoc scheduling tools, manual reports
With membership data living in MEAO, class scheduling attaches natively. Analytics finally reports on the complete picture — acquisition, billing, retention, attendance — in one model.
- ■ Class templates, resource booking, waitlists configured
- ■ Self-serve booking and cancellation in the member portal
- ■ Live dashboards wired to the unified data layer
- ■ Cohort retention and revenue reports out of the box
Timeline
What to expect, week by week
Indicative for a single-tenant migration at typical scale.
Week 0
Initial conversation & scoping
One call to understand your stack, your members, and what's painful today.
Weeks 1–3
Comprehensive audit
Deliverable: full phased roadmap with scope, sequence, and migration plan per module.
Weeks 4–8
Phase 1 — Lead Nurturing & Marketing
CRM, marketing automation, sending domain, drip rebuilds. Sign-off and go-live.
Weeks 8–16
Phase 2 — Billing
The careful one. Parallel run, staged cutover, full reconciliation before old billing stops.
Weeks 16–20
Phase 3 — Scheduling & Analytics
Class scheduling, member portal, dashboards. The stack is now one platform.
~5 months
From first call to fully consolidated
Depends on customer size, data complexity, and internal review velocity.
Outcomes
What you'll have when it's done
One platform, one login, one bill
Replacing 4–5 vendors.
One source of truth
No more consent or sync problems across systems.
Stripe Connect per location
Real money flow matches your franchise economics.
Predictable per-location pricing
No per-contact or per-feature surprises.
Future modules included
Every new module ships into your account at no extra subscription cost.
Ready to start?
Begin with a conversation. The audit comes after, only if it's a fit. Timelines and costs are confirmed in a signed agreement following discovery.
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